
President’s Post – October 2025
Not long ago, I had a phone call from someone I know well in the industry, and he was fired up. One of his long-time clients had jumped ship to another signwriter down the road. Same job, same specs, but cheaper. “They’re wrecking the industry,” he said. “Undercutting everyone. Selling signs for peanuts – What’s the NZSDA going to do about it?”