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About Us

The New Zealand Sign & Display Association (NZSDA) has represented the New Zealand sign manufacturing industry since 1965, with a clear vision to promote Quality, Integrity, and Service. We are committed to the education and advancement of standards within the sign making industry and work to maintain high standards of craftsmanship and business ethics.

We collaborate with local bodies on signage-related by-laws, uphold apprenticeship training standards, and encourage knowledge-sharing within the sign-making industry. We are always actively sourcing professional and quality sign makers to join the Association, entry is based on an assessment of standard of work.

We actively promote the highest industry standards, benefiting both our members and their clients nationwide. When you engage with an NZSDA Member, you can be assured you are working with a skilled sign maker professional.  Our members are bound by the Association Constitution and Code of Practice, which ensures that professional business practices are always carried out with integrity.

Our vision is to lead the industry. By collaborating with regulators, authorities, and industry partners, we aim to motivate and inspire members, fostering excellence in craftsmanship, and promoting safe working environments.


Advocacy Services
We represent our members through professional advocacy and lobbying, addressing industry issues affecting sign businesses.

Business Resources
Members gain access to a variety of resources and guidelines on employment and general sign manufacturing issues.

Recruitment Solutions
Looking for a job or advertising a vacancy? Our job board connects industry. To register employment, get in touch.

Nationwide Sign Directory
Find an NZSDA-accredited Sign & Display Manufacturing Company near you for quality service and advice. Choosing an NZSDA member assures you’re working with one of the best in the industry.

Events and Networking
Join our nationwide network through events held throughout the country. Attend informative meetings, exhibitions, and conferences, staying informed about local issues and best practices.

Training and Careers
Benefit from ongoing support and training through seminars and courses.

Start a creative career in sign making through NZSDA and Competenz. No student loans, learn while you earn. Apply today or contact our partner, Competenz.

Awards for Excellence
Enter the Awards for Excellence programme to be judged among the best in the country. Winners are announced at a prestigious gala evening during our annual conference.

Members receive our monthly Sign E- Newsletter, covering industry news, Health and Safety updates, classifieds, and more. We also manage the NZ edition of Image Publications Magazine. 

Meet the Current Board

The three key roles of the board will advance and rotate every two years to ensure continuity.  Other board members remain in an advisory capacity and are not obliged to commit or advance beyond this role. Only when this period arises is a new member elected and nominated to the board to fill the role of Vice President in waiting. All members of the board are obliged to attend all monthly meetings, attend and participate in the annual conference and awards evening in an official capacity.

President: Shae Goom

M: 021 808 056 | E:

Vice President: Logan Sutton

M: 0274 756 628 | E:

Advisory Member: Scott Walklin
Advisory Member: Leanne Freeman
Advisory Member: Clinton Potter
Advisory Member: Angie Barrowcliffe
Advisory Member: Antony Merriman


The NZSDA has a dedicated team that provides various aspects to the Association that will mostly benefit our members which include technology, communications, legal, events, education and training, finance and product management.

Mikayla Hopkins | Lead Projects, Communications and Events Specialist
E: | P: 027 288 1060

Melissa Coutts | Projects, Suport & Administration
E: | P: 0274 376 001