The Sign & Print Expo is the largest industry tradeshow in New Zealand, supporting the future and focus of the wider sign and print industry.
The 2026 Sign & Display Expo expects to see up to 50 leading industry suppliers attend and present their latest technology, innovation, machinery and products.
Across the three days, industry experts will deliver presentations, demos and workshops, providing ongoing opportunities for learning and professional growth.
Attendees looking for a richer expo experience can purchase tickets to a range of social events, including an exclusive opening night celebration and an industry networking session.
Discover new tools, materials, and innovations from top suppliers.
Meet multiple suppliers in one place and find the best fit for your business.
Gain insights through demos, workshops, and industry advice.
Build relationships with suppliers and industry peers to build your nationwide network.
We’ve partnered with Novotel & Ibis Auckland Ellerslie to offer you a special discounted rate for the duration of the event.
Book your stay here to take advantage of the exclusive delegate offer and enjoy convenient access to the expo.
Expo will run from 17-19 June. If you are attending the Sign Display Awards of Excellence you will need to book through to 21 June.
A bus service will run trips from Novotel & Ibis Hotels to the Auckland Showgrounds throughout the expo. Transportation is also provided for all social events.
For those bringing their own vehicles, paid parking is available at Alexandra Park, located just 400m from the Auckland Showgrounds.
Food will be available on site from a variety of food trucks just outside the venue, with a coffee cart located within the expo grounds. Water refill stations will also be positioned throughout the area for your convenience.
12pm | Expo Opens |
1pm-2pm | Design for Signwriting – Bridging the Gap |
2pm-3pm | The Importance of Health and Safety Compliance – Quality365 Panel |
3pm-4pm | Wayfinding Design |
5pm | Expo Closes |
5.30pm-6.30pm | NZSDA AGM |
6.30pm | Exclusive Expo Meet & Greet – Drinks, Nibbles and Sign Maker Speed Dating NZSDA Members and VIP Guests can gain exclusive private access to the exhibitions at our Expo Meet and Greet. We’ll kick this off with drinks and nibbles, followed by sign maker speed networking – an opportunity for industry peers to get to know each other better and build strong industry connections. |
7.30pm | Close |
10am | Expo Opens |
11am-12pm | Tender Talks |
12pm-1pm | Window Frosting Workshop This Course provides application instructions for flat glass for building windows. It covers how to clean the windows and apply the film without getting defects or dust in the film. It also covers techniques for trimming the edges and making the installation look good. It is facilitated by Michael Holderness of 3M. Michael has been teaching window film installation for over 25 years. |
1.15pm-2.15pm | Break |
2pm-3pm | Sustainable Futures LIVE at NZSDA EXPO The question is – are you ready? Join us live at the NZSDA EXPO for Sustainable Futures, an interactive panel session featuring leading industry experts who are turning sustainable thinking into real commercial success. Discover how sustainable materials, circular systems and waste management solutions can not only enhance your business operations but how they can drive profit, strengthen your brand and give your business a competitive edge. Gain real world insights, practical strategies and clear actions you can implement immediately. This isn’t about being green, it’s about staying relevant. If you want to future-proof your business, engage confidently with your clients on the topic of sustainability and unlock new opportunities, this is a session you won’t want to miss. Panelists
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3pm-4pm | PPF Vehicle Graphics Workshop This course will provide detailed instruction into the application of the 3M PPF films. The Course is facilitated by David Wright owner of The Wrap Shop. David will show techniques for installing PPF in bulk or as a cut pattern file. He will also show you how to fix common errors to make the installation look great. |
5pm-6pm | Break |
6pm-7pm | Introduction to Digital Signage Basics Workshop The session includes a hands-on LED display demonstration, showing how a unit is assembled by removing and reinstalling a module, highlighting how the modules connect and how the internal components fit together. An outdoor LED cabinet will also be shown as an example of a weatherproof solution, with a comparison between indoor and outdoor LED setups. |
8pm | Expo Closes |
Thursday, 18 June will feature a full schedule of live exhibitor demonstrations led by our resident MC.
10.30am-11am | Mulford |
11.15am-11.45am | Computaleta |
12pm-12.30pm | Cohesive |
12.45pm-1.15pm | Decrastrip |
1.15pm-2.15pm | Break |
2.15pm-2.45pm | Farnese |
3pm-3.30pm | Total Supply |
3.45pm-4.15pm | ORAFOL |
4.30pm-5pm | Uniscreen |
5.15pm-5.45pm | Digital Signs |
10am | Expo Opens |
10am-11am | Speaker Session – Top Tips for Tough Customers |
11am-3pm | Young Signee of the Year Competition This new event celebrates the next generation of sign makers, putting up-and-coming talent aged 30 and under in the spotlight through timed, hands-on challenges across the key pillars of signwriting. The competition recognises the skill, creativity, and future of the signwriting profession. Come along and watch the fun. Think you’ve got what it takes? Register to compete! |
4pm | Expo Closes |
Expo Extras:
4pm | Closing Event – Food, Drinks and a Game of Taskmaster Finish the week strong by joining us at our closing event! This is an opportunity for everyone to catch up and enjoy some socialising over food, drinks and a game of Taskmaster! Solidify those new connections with peers and suppliers by making sure this event is on your agenda. |
8am-12pm | Illumination Bootcamp Workshop, Make it Happen Signage Academy Do you know your lumens from your kelvins? Can you explain the difference between face-lit, back-lit, and halo illumination? If you’re nodding – or maybe not quite sure – then the Illuminated Bootcamp Workshop is for you. See more |
5pm | Sign Display Awards of Excellence |
The 2026 Sign & Print Expo at Auckland Showgrounds will bring together the sign, print, and display community from across New Zealand.
Whether you’re an exhibitor or a visitor, being prepared will help you get the most out of every moment on the floor.
Here is our advice for making the most of your time at Expo!
Click here to download the full Expo Map.
The 2026 Sign Awards Ceremony will be held on Saturday, 20 June 2026.
Awards Entries are now open. Visit the awards website to learn more!
