{"id":12995,"date":"2019-09-12T11:36:41","date_gmt":"2019-09-11T23:36:41","guid":{"rendered":"https:\/\/nzsda.org.nz\/?p=12995"},"modified":"2019-09-12T11:36:41","modified_gmt":"2019-09-11T23:36:41","slug":"how-to-sell-a-digital-sign","status":"publish","type":"post","link":"https:\/\/nzsda.org.nz\/index.php\/2019\/09\/12\/how-to-sell-a-digital-sign\/","title":{"rendered":"How to Sell a Digital Sign"},"content":{"rendered":"

\u00a0<\/strong>There is a growing demand for larger indoor and outdoor LED displays and billboards, but there is a gap in our knowledge on where to begin when we start selling these. \u00a0\u00a0\u00a0So to get the best tips and tricks on \u201cHow to sell a LED Display<\/em>\u201d get the \u2018low down\u2019 on the best way to approach this problem right here \u2026.<\/p>\n

Basic outline of Product
\n<\/strong>LED Displays are made up of individual \u201cmodules\u201d. \u00a0\u00a0A module does not have any power or picture, it is just a small plastic square of LEDs that is inserted into a cabinet or frame to make up the overall \u201cLED display\u201d.\u00a0 As a general rule any module can be put in any place and they are then connected by 5 volt DC power wires (red\/black) and a grey ribbon cable (data) that pulls the picture in and out (through).<\/p>\n

A typical LED display is made up of individual power supplies that power these modules (that change the mains AC supply to a smaller 5 volt DC supply like a battery) and a special video card.\u00a0 The modules fit into the cabinet by a simple \u2018push and turn\u2019 mechanism from the front or the back.<\/p>\n

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\nRear of a typical LED module (320mm x 320mm)<\/strong><\/p>\n

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\nFront of a typical LED module<\/strong><\/p>\n

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\nPower and data connections on a typical module<\/strong><\/p>\n

The outdoor LED modules are characterised as being brighter (6,000 nits) and waterproof. They typically have a larger gap (\u201cpitch\u201d) between the individual LEDs as the target market is driving past and not walking up to them.\u00a0 The typical pitch options are between 6-10mm. (The older \u2018road works\u2019 signs were 12-16mm).<\/p>\n

The indoor LED modules are not as bright (800-1,500 nits) and the LEDs are usually closer together (1.8mm, 3mm and 4mm) as the target audience is right up close.<\/p>\n

Your first choice:
\n<\/strong>Are you looking at an indoor or outdoor job (this should be fairly easy to know!).<\/p>\n

The only small trick \u2013 if you\u2019re doing inside a retail window, but aiming to target pedestrians outside, you may want to consider an outdoor product, not because you want the waterproof aspect, but because you want the additional brightness to beat the natural light outside.<\/p>\n

Digital Signs does have a 3mm indoor product rated at 3,500 nits that is particularly powerful for retail use but still very cost effective (about the same cost as a commercial TV if sold by the square metre).<\/p>\n

Your second choice:
\n<\/strong>You really just need to know the overall size your client wants.<\/p>\n

Each manufacturer supplies the modules in different sizes. In the outdoor range 320mm x 320mm is a very common module size. This means you can have any size LED display you want, as long as it is made up in lots of 320mm (ie 320mm, 640mm, 960mm, 1280mm etc). The indoor ones are usually made into cabinets of 1000×500 (to keep the fine LEDs lined up on a cast aluminium frame).<\/p>\n

There is no physical restriction on the width or height, the only thing to consider is the \u2018aspect ratio\u2019 (whether you want a square or a rectangle) for the graphics you are going to put on. These days a 16:9 (rectangle) aspect ratio is the most common (quite modern looking) and this can be portrait(rectangle on its short edge)\u00a0 or landscape (rectangle on its long edge)<\/p>\n

About the last choice:
\n<\/strong>This would be pixel pitch, which is the gap between the LED.\u00a0 As a general rule, the closer the LED are together, the better the resolution of the picture, but also the higher the cost, as now there are more LED in the modules.<\/p>\n

The way to advise on this decision is to establish where the target viewing market will mostly be. Again as a general rule a LED display becomes one uniform picture,\u00a0 ie you can\u2019t tell it\u2019s made up of individual dots. \u00a0 At about 1m per 1mm of pitch \u2013 ie the 3mm indoor starts to become solid in appearance at 3 metres away, and the 6mm outdoor becomes solid from about 6 metres away.<\/p>\n

There might be a $1,000-$2,000 difference per square metre going from a 4mm to a 3mm indoor, or a 10mm down to a 6mm outdoor so assessing where your target audience will be will save your client $5,000 depending on the final screen size.<\/p>\n

Whatever price you end up going for make sure it is quality for the price. Gold wire LED is the premium standard and the only product that should be used in 24\/7 environments, but you can get copper LED that is cheaper and should only be used for rental staging or other short run jobs.<\/p>\n

When should I use a TV?
\n<\/strong>We recommend if a TV works (usually size wise) then use a TV, ie for sales counters, end of isle and maybe window display.\u00a0\u00a0 But the moment you are looking to join more than 2 TVs together then you want to be looking at the LED display option.\u00a0 The main differences between a LED display and a LED TV is the LED display will have better contrast (deeper colours and no glass reflection) and are usually rated to last around 8 years. The LED display is often brighter (at 800-1,500 nits).\u00a0\u00a0 Most TVs are good for 3 years and have a brightness in the 350-500 nits\/cdm2<\/sup> range (all things being equal).<\/p>\n

Software control
\n<\/strong>It\u2019s all very well having your LED display up, but often your customer might ask you how the picture is controlled on it.\u00a0 Digital Signs own their own software to control the content on any TV or LED display. Modelled along the lines of Microsoft Powerpoint you can create any number of slides into a Playlist, then send it to any screen to start at the time you want. This software is free with each display.\u00a0\u00a0 As a rule you want to keep away from \u2018subscription\u2019 based software as your client will be paying every month.<\/p>\n

Being an Elite Sponsor of the NZSDA Digital Signs is extremely serious about supporting the industry and growing our relationships with sign writers as resellers.\u00a0\u00a0 If you have any project in mind (whether it goes ahead or not) make sure you give one of our friendly team a call to start getting used to the best way to approach these jobs.<\/p>\n

There is a very good margin in selling LED displays \ud83d\ude0a<\/p>\n

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\u00a0There is a growing demand for larger indoor and outdoor LED displays and billboards, but there is a gap in our knowledge on where to begin when we start selling these. \u00a0\u00a0\u00a0So to get the best tips and tricks on \u201cHow to sell a LED Display\u201d get the \u2018low down\u2019 on the best way to […]<\/p>\n","protected":false},"author":3,"featured_media":12999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-12995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-updates"],"_links":{"self":[{"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/posts\/12995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/comments?post=12995"}],"version-history":[{"count":0,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/posts\/12995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/media?parent=12995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/categories?post=12995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/tags?post=12995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}