Assuming you haven\u2019t been living under a rock for the last 10 years, the biggest news in business is the rise of digitally native brands.<\/p>\n
Who needs a taxi company when you have Uber on your iPhone? Why bother driving to the shops when Amazon will deliver the goods? Who needs mates when Facebook lets you curate thousands of followers? (Just kidding with that last one \u2013 we all need mates.)<\/p>\n
These companies\u2019 digital business models let them operate without capital-intensive stores and distribution channels. They have a tiny cost base relative to their global reach. No wonder investors love them.<\/p>\n
But there\u2019s a fly in this online ointment.<\/strong> As a digitally native brand you can still do marketing. You can pop up regularly on screens but you\u2019ll be fighting for attention with your mad uncle\u2019s Trump memes and your sister\u2019s cute baby photos.<\/p>\n So consider an alternative: the in-your-face reality of a real-world poster<\/p>\n \u201cStreet posters are a touchpoint,\u201d says Phantom Billstickers Managing Partner Jamey Holloway. \u201cThey\u2019re a way for people to encounter your brand in the physical world where they eat, breathe, shop and hang out with friends. And with great creative in Phantom frames, your brand looks larger than life. You start appearing in people\u2019s social feeds and things go to the next level.\u201d<\/p>\n – Published by Phantom Billstickers<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Assuming you haven\u2019t been living under a rock for the last 10 years, the biggest news in business is the rise of digitally native brands. Who needs a taxi company when you have Uber on your iPhone? Why bother driving to the shops when Amazon will deliver the goods? Who needs mates when Facebook lets […]<\/p>\n","protected":false},"author":3,"featured_media":11894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-updates"],"_links":{"self":[{"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/posts\/11893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/comments?post=11893"}],"version-history":[{"count":0,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/posts\/11893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/media?parent=11893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/categories?post=11893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nzsda.org.nz\/index.php\/wp-json\/wp\/v2\/tags?post=11893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nTurns out, having your brand emblazoned on trucks and ever-present in shopping malls plays a big part in building familiarity with it. On a sub-conscious level, it tells your audiences you\u2019re the real deal \u2013 established, ubiquitous and trustworthy.<\/p>\n